2020 Creative Trends


Music Icon OffMajor Trends Star

MAJORTRENDS

Major Trends reflect patterns in the data that predict overarching themes for the year ahead. The biggest increases show throwbacks making comebacks, a fascination with the mystical, and awesome power in a million blooming flowers.

MAJOR

Major One

A century after the loud and lavish 1920s, the look that defined it is well on its way to reclaiming the center stage globally in 2020.

Major One

A century after the loud and lavish 1920s, the look that defined it is well on its way to reclaiming the center stage globally in 2020.

Single GirlShutterstock Tower

WHAT TO LOOK FOR

  • Art deco
  • Linear Geometric
  • 1920s

The coming year will include a decidedly retro twist. Ornate geometric shapes, elegant color palettes, and Art Deco elements are on the rise, reflecting the hallmarks of a bygone era.

Couple Dancing

  • +4,223% Gold pattern

  • +189% ’20s retro

  • +106% Linear geometric

Hotel

Look to the coastal influence of Miami Art Deco for a twist on this iconic style.

Party girls

The coming year will include a decidedly retro twist. Ornate geometric shapes, elegant color palettes, and Art Deco elements are on the rise, reflecting the hallmarks of a bygone era.

Look to the coastal influence of Miami Art Deco for a twist on this iconic style.

Swing It by Zenith ProductionsMake Me Smile by Sirus Music

Images Music Footage

MAJOR

  • +525% Magic

  • +289% Spiritual

  • +37% Horoscopes

  • +22% Palm reading

Sun

WHAT TO LOOK FOR

  • Astrology
  • Occult
  • Magic illustration

Occulture includes astrology, alchemy, palmistry, and other spiritual pursuits, with motifs ranging from the cosmic to the demonic.

Girl With Mask

Both playful and powerful, the occult can lighten the mood—or darken it.

Crystal And CupPalmistry

Both playful and powerful, the occult can lighten the mood—or darken it.

Girl With MaskOracle Hand

WHAT TO LOOK FOR

  • Astrology
  • Occult
  • Magic illustration

Dark Woods by Colorfilm Music

Abandoned House by Mocha Music

Images Music Footage

MAJOR

Flower 6Flower 2Flower 1Flower 3Flower 4

  • +141% Flowerscape
  • +136% Bloom
  • +83% Live wall

THESE FLOWERS DON’T JUST SHOW UP—THEY SHOW OFF

THESE FLOWERS DON’T JUST SHOW UP—THEY SHOW OFF

WHAT TO LOOK FOR

  • Live walls
  • Multicolored flowers
  • Flower letters

Photography with bold still life and footage of vivid flowerscapes is thriving, while typography teeming with plant life continues to grow in popularity.

FlowersFlowersFlower Girl

Paces by Tristan Barton

Underwater joy by Youth Faire

Images Music Footage

Rising trends

RISINGTRENDS

Rising trends consist of keywords that stand out from the data and promise to gain traction in the year ahead. They range from design mainstays and traditional arts to elegant photography and modernized visuals.

cannabiz

RISING

Say bye bye to tie dye. Sophisticated design has replaced the lava lamp look, upending marijuana stereotypes of the past.

From Scandinavian-inspired minimalism to simple, functional design—new brands are embracing the mainstreaming of cannabis.

Marijuana has matured and hemp products are getting new attention.WHAT TO LOOK FOR

RISING

Minimalist Black

Minimalism reigns and black is hogging the spotlight (or lack thereof).

+1,779%

Black

BedMannequin

WHAT TO LOOK FOR

  • Minimal black
  • Black texture
  • Abstract black background

Dark mode is in vogue, both on-screen and off.

In 2020, designers will lean into black’s depth and contrast to create powerful experiences. Meanwhile, new and darker shades of black will allow artists endless options for stark minimalism.

Dark mode is in vogue, both on-screen and off.

Images Footage

RISING

  • +553% Hiking
  • +368% Camping
  • +325% Backpack and boots

WHAT TO LOOK FOR

  • Wild journey
  • Outdoor adventure
  • Camping

offsetcampshutterstockshutterstock

  • +553% Hiking
  • +368% Camping
  • +325% Backpack and boots

Fog-laden valleys, wintery mountain passes, and stormy seas set a vivid scene for this trend.

WHAT TO LOOK FOR

  • Wild journey
  • Outdoor adventure
  • Camping

Outdoor adventure has been growing in popularity, as both a hobby and a visual subject. The resulting imagery captures the moodier side of nature and its power over our emotions.

offset

RISING

With increased interest in calligraphy, modern artists are also turning to the similar brushwork of Chinese painting.

WHAT TO LOOK FOR

One of the oldest art forms, Chinese ink painting captures a subject’s true spirit, or rhythm. Though they can be sparse, these paintings are loaded with metaphors.

Ancient symbols of fortune, prosperity, and longevity get a modern look.

Images Music

RISING

  • +1,647% Sports
  • +197% Running
  • +161% Cycling
  • +150% Boxing
  • +120% Swimming

playboxingoffset_comp_862604

Athletes are using their sport as a platform for empowerment and a catalyst for change, creating powerful stories.

WHAT TO LOOK FOR

  • Athlete
  • Sports action shot
  • Active sport

Sports photography can depict stories of strength and perseverance that appeal to global audiences. Sweat and pain, triumph and loss—these images reveal the determination of the human spirit.

watch

One to Watch

Change is in the air and we can see it in the numbers.

  • +465% Inequality icon
  • +70% Environmentalism
  • +48% Civil unrest

THIS ART ISN’T FOR DECORATION—IT’S FOR DECLARATIONS

protest art

EVERY GLOBAL TREND HAS LOCAL BEGINNINGS.

Source