Read More

Design News, Design Trends, Design Awards

View all winners referring best to the Sustainable Development Goals of the United Nations.The winnersiF DESIGN TALENT AWARDWe talked to Chief Design Officer and iF Juror Shikuan Chen about young design talents.EARLY BIRD: 26 JUNE 2020New jury process, new criteria, more insight, more transparency!Register nowDEADLINE: 15 JULY 2020Students and young professionals can now submit their…

Read More

What is product development (new product development – NPD)?

Product development, also called new product management, is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. The objective of product development is to cultivate, maintain and increase a company’s market share by satisfying a consumer demand. Not every product will appeal to…