Green Packaging Biggest Trends This Year

We are The Bag Workshop, a leading UK-based eco-friendly packaging and bag supplier. We’re committed to sustainable green packaging solutions for brands around the world. From start to finish, our aim is to shape the future of green packaging.

What Is the Purpose of Green Packaging?

Green packaging, or sustainable packaging as you might call it, is, in simple terms, packaging that has minimal environmental footprint and impact. It is packaging that doesn’t contribute to the depletion of natural resources. By choosing sustainable packaging, as a business, you are opting to make a difference in combatting the damage we’ve already done to the planet and helping protect it for future generations.

The recent twelve months have seen some huge changes in logistics and consumer demand for green packaging. But what are the biggest sustainable packaging trends we’ve noticed in the last year?

Change is building for green packaging

Over the past 12 months, consumers have driven a change towards brand accountability. No longer do so many accept throwaway packaging that spares no thought for the planet. They demand a wider choice of natural, reusable and sustainable packaging materials and are prepared to shop elsewhere if their brands don’t buy into the need for change. Businesses are beginning to understand the damage to brands when they do not embrace climate change measures and make sustainable packaging choices. Brand accountability is compelling businesses to act, not only to meet strict government targets on emission reduction and the use of eco-friendly sustainable materials but to listen to market demands for action.

Research shows brands actively seeking eco-friendly sustainable green packaging and taking responsibility for their impact on the environment are winning in both the profit race and customer loyalty over less attentive opposition. We have seen an increase in the use of Fairtrade organic cotton, jute, bamboo, hemp and cork alongside recycled or repurposed cotton and plastic. Brands are opting for eco-friendly packing choices to solidify their brand identity and business ethos.

Jo .F

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