What is a Private Jeweler? What it means and how it can benefit you.

How does working with a Private Jeweler differ from shopping in a normal jewelry store?

Simply put:  I’m happy when you’re happy, and not motivated by commission.
Imagine a world where you can work solely with the owner of the jewelry store, only that owner is also a Graduate Gemologist with complete power to make decisions.
Ever heard, “Let me go ask my manager if I can make that happen?”  Well, that phrase doesn’t exist here.  We don’t play those games.  Here are quick facts about our clients from 2021.

    • Worked one-on-one with each client without a design retainer or commission.
    • Average design/project length: 4 weeks
    • 60% of clients were non-local, meaning they worked with us from locations outside Louisville.
    • All clients kept up with their project virtually, instead of calling endlessly for updates.
Average savings compared to big box stores: 20%.

How are you able to do all of this without a big storefront?

Connections and relationships, my friends.  After spending 10 years in various parts of the industry (retail, wholesale), I count myself lucky to have rubbed elbows with some of the jewelry industry’s best minds, suppliers, and manufacturers.  What that means: I have the industry’s inventory at my fingertips, with insider knowledge on how to get it, at a great price, from sources who only work with those they know.
I don’t need to own a 2,000 square foot showroom to offer that.  In fact, by opting out of the traditional jewelry store model, traditional overhead costs drop significantly.  Think expenses such as:  salesperson salaries + commissions, increased insurance to cover high-value inventory, open-to-buy of multi-million dollar inventories, and huge marketing budgets.
We aren’t beholden to branded jewelry demands, such as minimum orders, minimum annual sales, and gigantic co-op marketing expectations.
Big Brand A:
You need a minimum $100,000 opening order with us to carry this brand.  We expect at least $300,000 in annual sales from you.  We’ll even pay your sales associates $75 a ring to sell our product.  Oh, and you have to use our displays and spend $5,000 to 10,000 a year in marketing our brand on all social media channels.  If you don’t do this, we’ll take the line from you.
(…so what do you think the sales associates want to sell you?)


The Leake Co. helps you choose the best engagement ring and diamond.

Making the Most of Your Spend

We’re kind of like your real estate buyer’s agent, just for jewelry.
What is right for my client is right for me.  Since we don’t own huge diamond inventories and jewelry stocks, there’s no pressure to sell you what you don’t need.  We source the best options for each client, at the time they need it.
We call upon those important relationships to locate, ship in, and present best options to you.  Enjoy unbiased feedback on each choice, the pros and cons of each, and make a decision that feels right for you.
It’s our goal to educate, help, and empower you to make your own decision, not to sell you.


The Leake Co. makes each jewelry ring to order

The Client’s Request:
“I want a super rare E color VVS2 clarity diamond.  That’s what I’ve been told I need.”

The Leake Co. helps you choose the best engagement ring for you.

The Feedback:
If that is what you want, I will find that for you.  However, if you are looking to either spend less or get more diamond size from your budget, I might also suggest an equally beautiful and eye-clean F color VS2 Excellent cut GIA-reported diamond.  We will look at both.

Sarah Martin Rowe, G.G.

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