The American beauty industry wouldn’t be what it is today without the influences of Asian skin care. Without brands like Amorepacific, Shiseido, and Innisfree, we wouldn’t have witnessed the meteoric rise of Korean skin care and Japanese beauty here in the States. But more importantly, we have to give credit to the influential Asians and Asian Americans sharing their in-depth knowledge, cultures, and visions through blogs, YouTube, Instagram, and so many other platforms. Without them, much of the American population wouldn’t have welcomed sheet masks, cleansing balms (let alone, the double-cleansing method), and cushion foundations so readily into their routines.
The best news, perhaps, is that many of these prominent individuals (like Charlotte Cho and Priscilla Tsai) have started their own skin-care companies to broaden what it means to be an Asian-owned beauty brand. They’ve quite literally transformed their unique experiences and upbringings into potent, effective, and trustworthy products that will replenish hydration levels, nourish your skin barrier, and get you one step closer to achieving healthy, glass-like skin.
To honor the contributions Asian entrepreneurs and beauty experts have made to the skin-care industry, we’re spotlighting some of our favorite Asian-owned skin-care brands, products, and founders that deserve your support each and every day. Without further ado, here are 18 brands that are definitely worth buying, following, and amplifying.
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Sarah Han, Wendy Sy