Running a Wedding Jewellery Business with Gail Florio of Florio Designs (podcast episode) — Jewellers Academy

with Gail Florio

There’s a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she’s learned about balance and time management while running her successful business, working a corporate job, and raising a daughter. 

Episode Description:

  • In this episode, we’ll be talking with Gail Florio about wedding and bridal jewellery (0:50)

  • When did you become interested in jewellery making? (2:21)

  • Can you tell us about the brooch and fabric bouquets you make? (10:59)

  • How do you structure your days to balance your business, motherhood, and a corporate job? (14:30)

  • How has developing a niche helped your business stand out from the crowd? (26:21)

  • What is your approach to pricing? (32:45)

  • What advice do you have for someone who’s starting a bridal business? (39:47)

  • How to connect with Gail (44:41)

About Gail

I’m Gail from Florio Designs.

I love creating! I have been making from a really early age, but for the last 10 years or so, I have been mainly creating alternative wedding bouquets. Whether its fabric, beads, feather or brooches, I create bespoke and unique bouquets in a variety of materials.

I also make matching bridal accessories, such as tiaras, combs or fascinators and on occasion wedding Jewellery. I love working in the bridal industry.

I am based in London but work on commissions worldwide.

Resources
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Florio Designs on Etsy
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Jessica Rose

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