The topic of branding is a big one! I am continually asking myself “now, what exactly is the purpose of branding?”
The purpose of good branding is to set your jewelry brand apart from other companies. Branding allows for your customers to visually recognize your business, to hear your voice when they read your copy, to resonate with your values, personality and purpose. Ultimately, you want your brand to live emotionally in the hearts and minds of your current and potential customers.
Everything that you do within your company is an expression of your brand. The jewelry you create, the findings you choose to create with, your company’s name and logo, signage, website, social media feeds, videos, blogs, newsletters, packaging, displays and customer service are all way to build meaning and enduring relationships with your customers. These expressions of your brand result in loyal and enthusiastic customers who love to tell others about what you have to offer. With that, you will have achieved the ultimate goal stated above; to have your brand live emotionally in the hearts and minds of your current and potential customers.
There is so much free information about branding out on the internet! Do a quick Google search to learn more about branding! Hopefully my above definition will give you an understanding of the purpose of why branding is important to be explored and mastered. We here at Nunn Design are continually looking to be 1% better than we were yesterday with all aspects of our company’s brand. It is a joy and a delight to be on this journey with you!
Now, let’s get into the fun visual stuff (not that learning about branding isn’t fun!).
21 Inspiring Ways to Capture Your Jewelry Brand with Photography!
The style of photography that you choose should be consistent throughout all of your branding. I’d recommend putting together a “style guide” or “collage” of images that really speak to your design aesthetics and that would also resonate with your customers.
I have broken the inspiration down into various categories. Having a mixture of ways to show your jewelry will keep things visually interesting.
Here are a couple category suggestions:
- Jewelry Featured on Models
- Jewelry Featured with Natural Elements
- Jewelry Featured on Everyday Objects
- Jewelry Featured on Ephemera
- Jewelry as a Design Element
Jewelry Featured on Models
Jewelry Featured with Natural Elements
Jewelry Featured on Everyday Objects
Jewelry Featured on Ephemera
Jewelry as a Design Element
Thank you for choosing Nunn Design Jewelry Findings to be the foundation of your company’s brand. We are delighted to be part of your business!
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