Here’s Why Chanel is Going to Open Private Boutiques

Striking was their statement that first time buyers are still flocking to Chanel. Apparently, the ginormous price hikes during our pandemic times have not (yet) thwarted this demand. Of course, should a recession come, Chanel – which clearly has survived many economic downturns over the decades – will need to rely on its key business. That, in turn, may depend upon the ability to convert these first time purchasers into “repeat and frequent” buyers. This in turn may rest upon the quality of the store experience, how the customer is treated, and, naturally, the creativity of the products.

Maura Carlin

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