aBlogtoWatch Weekly: Controversial Collaborations, Excessive Dial Branding, And An Interview With Don Cochrane From Vertex Watches

In this episode of aBlogtoWatch Weekly, Rick and Ariel discuss some of the most noteworthy articles and trending topics from this week on aBlogtoWatch.com. The duo discusses everything from what François-Henry Bennahmias might do with himself next year after he departs from Audemars Piguet to the greater significance of collaboration watches within the context of the new recrystallized titanium Citizen Satellite GPS Watch, produced with the AKUTO-R lunar expedition program and the highly-divisive H. Moser & Cie. Streamliner Chronograph that was created in collaboration with the Los Angeles streetwear brand Undefeated.

This week’s mystery guest is Vertex Watches Founder, Don Cochrane, who stops by the show to chat about the new Vertex M690 AquaLion dive watch. Don is the great-grandson of the brand’s original founder, who revived Vertex in 2016 with the goal of creating high-performing tool watches with a military-inspired design influence. In addition to discussing their thoughts on the latest release from Vertex, Ariel and Rick also cover the widespread practice of excessive branding as it exists throughout much of the watch industry, and briefly try to sort out which luxury watch brands might be in contention for having their names appear the most on a single watch dial.




Each week, aBlogtoWatch editors discuss some of the hottest new watch stories and latest market trends in the aBlogtoWatch Weekly news podcast program. Listeners can learn more by clicking on any links below to view the articles discussed by the aBlogtoWatch crew in the program.

This episode features Ariel and Rick.

In this week’s show:


  • 2:08
    • François-Henry Bennahmias Leaves Audemars Piguet
  • 9:05
  • 17:40
  • 23:20
  • 34:44
  • 44:35

aBlogtoWatch launched the first-ever podcast about watches back in 2010 and continues to be the most referenced and respected publication for watch enthusiasts, buyers, and collectors in the world. Today, in addition to the website and social media channels, aBlogtoWatch produces the SUPERLATIVE podcast interview program, as well as aBlogtoWatch Weekly.

We’d love to hear from you with feedback or suggestions for future show topics or guests. Advertising opportunities are also available. Comment below or contact [email protected].

Ripley Sellers

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