These Are Our 2021 Readers’ Choice Award Winners


Allure Readers' Choice 2021 SealBottle of Jo Malone London Wood Sage & Sea with gray background on larger red background with Allure Readers' Choice Award seal in white; The words

Jo Malone London Wood Sage & Sea Salt Cologne is your ticket to the much-needed trip you never got to take last year. It blends mountain and beach notes seamlessly, so there’ll be no arguments about the ideal spot for your (virtual) vacation. Read more.

$142

SHOP NOWAllure Readers' Choice 2021 SealTan jar of Vaseline Original Healing Jelly with blue lid with orange product spill as background on larger red background

Vaseline Original Healing Jelly has been around since 1870, and at 151 years old, it’s still holding its own: sealing in moisture, defending against the elements, and adding glow to lips and lids. All for $4. Read more.

$2

SHOP NOWPhoto of Selena Gomez wearing bright red lipstick from her Rare Beauty makeup line from Allure shoot; words Allure Readers' Choice 2021 Seal

“I would definitely like to say I’m an entrepreneur… but I’m new,” Selena Gomez told Allure when she launched Rare Beauty last September. Cheeky, sure — also an understatement. In a world where celebrity brands proliferate, Gomez makes the kind of sheer blushes and dewy glosses that we keep reaching for long after their buzzy launch — and we’re in good company: You voted Rare Beauty the year’s best new brand for its thoughtful foundation range, its dramatic matte-black liquid liner, and its Soft Pinch Liquid Blush. It’s a brand that everyone can experiment with. “I had always wanted the name Rare,” Gomez told us at the time. It’s a nod to “being diverse and different… I wanted it to feel like you were included.” —Elizabeth Siegel Read more.

SHOP NOWAllure Readers' Choice 2021 SealWhite bottle of Aveeno Daily Moisturizing Lotion with Allure Readers' Choice seal on gray spill background on larger red background

This year, Aveeno Daily Moisturizing Lotion won our first-ever Readers’ Choice Hall of Fame Award (following 10 previous wins). There is simply no other body moisturizer you love as much as this one. “On an annual basis, we sell 363.8 million fluid ounces of Aveeno Daily Moisturizing Lotion,” a communications manager wrote to us. Every year, the world buys enough of this product to fill more than four Olympic-size swimming pools, the entirety of Iceland’s Blue Lagoon, and nine Boeing 747 jets. It all adds up to 26,452,396 bottles sold a year. Read more.

$9

SHOP NOWAllure Readers' Choice 2021 Seal

PHOTOGRAPHED BY: RUO BING LI
STYLIST: RACHAEL WANG
HAIR: ERIC R WILLIAMS
MAKEUP: MARLA BELT
MODELS:
MARI TAYLOR @ INDUSTRY
ERIN ELIOPULOS @ NEXT
PRODUCTION: SAINT LUKE ARTISTS
SELENA GOMEZ: MICAIAH CARTER FOR ALLURE PICKUP: GETTY IMAGES
PRODUCTS COURTESY OF THE BRAND
DAVID LOPEZ: COURTESY PHOTO
GRACE AHN: COURTESY PHOTO
JKISSA: CHRISTIAN HENRY SMITH
CANISHIEA J. SAMS: DANIELLE EVANS
CAROLINE ROBINSON: AYAKA SANO

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